Redoing your website can really refresh the image of your business and also attract new customers. But if we talk about your existing customers, all these changes might be less beneficial for your existing customers.
While you have invested both your time and money in building a brand, updating the same can be less recognizable to your existing customers. In addition to this, your existing clients may also think about whether you are changing something else or not.
Rebrand Your Brand On Digital Without Losing Customers
Along with getting new customers, retaining the existing customers is also crucial in business. So, here I am with some tips on how you can rebrand your business on digital without losing customers. Here, a digital pr service can actually help you a lot.
Bring In Your Clients On The Process
When you are rebranding your brand on digital, do not forget to bring your clients through the very process. Especially when you are planning to target the same market as previous or current, connecting with your existing client base can really offer you opportunities of revamping your business where it is needed.
In addition to this, you also get the chance to warn your customers about the changes that are about to come. This will also allow them to get comfortable or used to the incoming changes of your brand.
Make The Changeover Personal
It does not matter whatever business you are operating; you have to rely on personal connections to keep your customers really happy. Take some time to reach out to clients and customers personally.
It is obvious that you are sending emails to your existing customers about the changes that are on the way. But in order to make the spotting easier for the customers, make a call to them. And the calling person can be a business representative or the owner of your brand.
Explain The Transition
When you are running a business and planning to rebrand your existing brand, it can not be through the air. There has to be solid logic behind that is backing up the decision of changing things.
It is important to share the same reasons with your customers. Take the necessary time and do that as soon as possible. You can go for a press release or offer a disclaimer on your website or other social media platforms.
Follow Up After Rebranding
It is not a must to follow the communications process too cautiously, but in case you are sending out invoices, along with other necessary professional documents, it is advised to take out some time and make an effort.
Your existing clients start to recognize your email newsletter or mailing envelopes. Sending anything that looks a bit different will make it really harder for them to pull out communication from the piles of communications they receive over the course of a day.
Stand Up On Customer’s Prior Experiences
The very truth at the back of the matter is that your customers can be really unsure about what your transition actually means for them. Your branding is one of the reasons why they have considered doing business with you.
Whether you are just changing the color palette that you used to use, or you are changing the focused customers for who you do branding, you are no longer the same business with which any of your clients have signed.
You have only one way to address this particular problem, and that is to continue offering the same great products and services. Only then will your customers be able to say that behind all the changes, your business values are still the same.
Bottom Line
So, these are the things that you need to consider when you are thinking about rebranding your brand without losing your customers. Getting new customers is really cool, but you can not forget or neglect the existing customers who are with you from the very beginning. After all, you are doing all of these for your customers and business growth.
